Staying through Thursday at VMworld? Come to PureStorage Evolve

When: Thursday August 28th
1:00pm – 5:45pm (conference) and 5:45pm – 10:00pm (networking pavilion)
Where: Yerba Buena Center

It will be awesome. Register today!

Why should you come?
Flash is changing virtualization more than any other technology. With storage no longer in the way the journey to 100% virtualization can be a reality and you can focus on the Cloud operations you need to move to the what is next for your IT organization. Stop letting legacy storage distract you form what can move your business forward. Come to

Not the Same Ol’ Sessions from Pure Storage at VMworld

I am really excited to be going to VMworld once again. I will be wearing my Orange Nike so most likely my feet won’t hurt quite as bad. Also expect the Pure Orange Superman to make an appearance.
More about the sessions. So I will be attending VMworld San Francisco, and speaking in EMEA.

STO2996-SPO – The vExpert Storage Game Show

The session I am stoked to be a part of is STO2996-SPO – The vExpert Storage Game Show. It will be a fun and informative time about next generation storage architectures presented in the form of a game show.  PLUS,  two members of the audience will join the session to help the vExpert teams. I know everyone will want to be on my team in EMEA.

STO3000-SPO – Flash Storage Best Practices and Technology Preview 

This very exciting session with Vaughn and Cody (super-genius vExperts) will go into what to consider when moving your datacenter to all flash. Plus previews of the Pure VVOLs.  If you think you are not ready for all flash, come to this session and learn how Flashy you can be.

STO2999-SPO – Customers Unplugged: Real-World Results with VMware on Flash

I wish I had thought of this. Customers using All Flash with VMware. All Tech, No Slides.

STO1965 – Virtual Volumes Technical Deep Dive

Dive into Virtual Volumes with Rawlinson Rivera – VMware, Suzy Visvanathan – VMware and Vaughn Stewart – Pure Storage. So many customers have asked me what will VVOLS actually do over the last 3 years. This will be a great chance to find that out.

VAPP2132 – Virtualizing Mission Critical Applications on All Flash Storage 

How does Pure storage enable that final 10% of critical applications that just a few years ago people said would be impossible? Meet my friend Avi Nayek from Pure and Mohan Potheri from VMware and learn how flash eliminates storage as the road block to critical applications becoming virtual.

MGT1265 – Improving Cloud Operations Visibility with Log Management and vCenter Log Insight

Cody Hosterman, Did I tell you he is smart? Yeah. He is. Join Cody and Dominic Rivera from US Bank and Bill Roth from VMware on how to increase your Cloud Operations Visibility.

SDDC2754-SPO – New Kids on the Storage Block, File and Share: Lessons in Storage and Virtualization

Lessons from all the upstarts in the storage industry. Most of them are not “startups” anymore. Finding new ways to solve the issues of using Virtualization with legacy storage. Pure Storage, Nimble Storage, Tintri, Tegile, Coho Data, Data Gravity and moderated by Howard Marks from

STO2496-SPO – vSphere Storage Best Practices: Next-Gen Storage Technologies

The Chad and Vaughn show. Now with Rawlinson Rivera! Storage is changing. Did I say that yet?

More information on Pure Storage Sessions

Coming Soon: Support for VMware VVOLs
Pure Storage set to paint VMworld 2014 orange!

Hadoop Starter Kit and EMC Solutions Insiders Episode 2

EMC Solutions Insiders is a tool to help enable and educate EMC and Partner field technical pre-sales people.

We were lucky enough to catch up with James Ruddy (@darth_ruddy) with the EMC Office of the CTO.

James created a pretty nice starter kit to help people get up and going with Hadoop on VMware using the new Big Data Extensions and of course the simplest way to attach data nodes with native HDFS on Isilon.

Check out the show page on the EMC Community Network to get more details and links. Additionally you need to go check out the Big Data Blog at EMC.


VMworld 2013 – In-N-Out Burger Meetup

The annual 2vcps run to In-n-Out burger! This kid from Southern California now living in Atlanta, Georgia needs to get some burgers. So let’s meet up get a Double Double and talk a bit about all the cool things going on at VMworld.

Where: at the In-n-out in San Francsico
When: Tuesday 8/27 – 11pm – after the EMC Party – Great way to finish off or begin the rest of the night.
What: Eat Double Double, Fries

At 11pm I will be getting my Double Double, Fries and Chocolate Shake. Nothing like 1200 Calories at 11pm (only 2am EST).





My VMworld Session – Enterprise PaaS

If you have a session I missed please put it in the comments are yell at me on twitter.

My submission


I had 2 other sessions that seemed to be the exact same submissions as a certain VP from EMC, so I stuck with 5351 Enterprise Platform as a Service. – How IT will compete for internal business customers. There was an alternative title to this session and I promise to reveal it if my session gets approved. and make sure you vote!

SO. MANY. Sessions. Here are a few others I found interesting.

Other Sessions I see as interesting.


This should be very interesting, two very smart and interesting folks, Wade and Matt. Really looking to see some new faces on stages this year.


HMA was a customer of mine before I moved to a role in the EMC solutions group. It will be good to hear how they are leveraging cloud in their 80+ facilities.

Cloud Foundry and Puppet


I am on a Cloud Foundry/PaaS/DevOps/Next-Gen Apps kick as of late.


Must admit, Jonas rocks. Magnus is pretty cool too. Razor and SDS should prove to be a informative and not boring session.

PaaS Related


I am extremely interested on how to get from “Here is a VM” to “Here is an API, write some code”

You down with VDP? Yeah you know me!

I had to be the first one to make a really bad joke.

Everyone will admit, how to efficiently back up your VM’s is a hot topic. Remember VDP is VMware’s product, but a lot of EMC technical people should be able to let you know right away how it works. VDP will be an excellent fit for a lot of customers with environments where they can’t spend extra on “virtual” backups.

Here are some of my favorite things in the new VDP.

  1. First it is built right into the new vSphere Web Client
  1. A simple wizard guides you through making the jobs.
  2. VDP uses Change block tracking to accelerate full restores.
  3. Integrated Self-service File level restore. What is better than file level restore? No one opening a ticket to ask you to do it!

The other stuff

Someone will eventually ask what is the difference between VDP and Avamar?


  • Max # VMs: 100
  • Storage Pool: up to 2TB
  • Replication (DR): None
  • Image-Level backup only


  • Max # VMs: Unlimited
  • Storage Pool: up to 124TB *
  • Replication (DR): Included
  • Image-Level backup
  • Guest-Level backup
  • Extensive application support
  • Physical & Virtual backup
  • NAS/NDMP support
  • Desktop/Laptop backup
  • Extended retention to VTL/tape
  • Enterprise management
  • Purpose-Built Backup Appliances
    • Avamar Data Store
    • Data Domain integration *

In-n-Out trip VMworld 2012

Time for the 4th annual trip to In-n-out at VMworld. This year we are in San Francisco. The calendar during dinner tim is getting packed with all kinds of things. SO as an attempt to get more people. The in-n-out trip will be a post EMC party deal level out any adult beverages trip. On Tuesday the 28th post 10pm give or take 15 minutes I will try to caravan to the In-n-out. They are open until 1am.
See you there!


Get Ready for the vHunt at VMworld with some bonus prizes

I am very excited this year for VMworld. As is tradition there will be an In-n-Out run. More details on this as my calendar is more packed in previous years. It might need to be a late night run.

One other thing I am excited about is this years vHunt twitter game. In addition to all of the fun prizes EMC will be providing (a new iPad for one). I will be carrying out at the show some very special prizes thanks to VMware Press.


  • Automating vSphere with VMware vCenter Orchestrator by Cody Bunch
  • The Official VCP 5 Certification Guide by Bill Ferguson
  • VMware vSphere 5 Building a Virtual Datacenter by Eric Maille and Rene-Francois Mennecier
  • Managing and Optimizing VMware vSphere Deployment by Sean Crookston and Harley Stagner
  • Administering VMware Site Recovery Manager 5.0 by Mike Laverick
  • While supplies last and if you find will need to find me OUTSIDE of the EMC Booth to get the prize. Once you find me tweet a picture with me and your new book with the #vHunt hastag and copy @VMwarepress.

    The VMWorld 2012 Voting Post

    I decided to wait a couple of days after the posturing/begging/campaigning died down. So that I could start it up again!


    Shameless plugs are not usually my thing. I have been learning from @vTexan so here goes.

    Make sure you sign in here to vote

    There are literally 9 Billion entries this year. So here are a few I like:

    By the way I am stoked for a joint EMC / NetApp Session that doesn’t have Chad and Vaughn (no offense guys).


    Finally, my title didn’t make the cut (View 5.1 and Storage so Awesome you’ll slap yo Mama OR Things only Ninjas know, behind the scenes with View 5.1 Storage Architectures) but here is my session on View 5.1 and Storage Deep Dive with EUC Ninja Mark Ewert.




    View 5.1 Storage Features Deep Dive 



    Desktop Virtualization 



    End-User Computing

    Technical Level 


    Advanced Technical

    Area of Interest 




    Presented by VMware and EMC, this session will provide an in depth exploration of the new View 5.1 features related to storage optimization including the View Storage Accelerator (CBRC) and View Composer Array Integration (VCAI). The discussion will also provide detailed results of a joint VMware / EMC study quantifying the benefit of these new storage features and their resulting impact on virtual desktop density and the EMC VNX Storage Area Network used in the testing. To enable attendees to perform their own analysis, an overview of the LoginVSI virtual desktop benchmark system and test methodology used to obtain the results will also be provided.



    So remember to Vote. Do it for the Children!

    The Fun Stuff at VMworld 2010

    Much of my planned activities for the blog didn’t work out this year. Not too much in the sessions or keynotes that was worth a blog post yet. Expect some View 4.5 and vCloud Directory posts once I can get it in the lab. Probably the most useful parts of VMworld were the discussions at the Thristy Bear, Bloggers Lounge, Chieftain, over breakfast or dinner among many other places. There was a great turn out for the In-n-out trip noting that it took around 30 minutes on public transportation to get there. This post is sharing some of the few experiences* I had and the couple of pictures I thought to make while in San Francisco. I met a lot more people than last year. I couldn’t even begin to name them all off but it was a great time hanging out with all of you enjoying a few drinks and talking Virtualization and Storage and other topics.


    This is the hall in our hotel. I kept seeing these twin girls at the end of the hall. It was scary.


    Here is proof of my In-n-Out take down. Double Double and Fries welldone. Several people showed up. I hope everyone enjoyed it. I do not think any In-n-Out vs Five Guys battles were decided though.


    I hung off the of the Cable Car all the way back to Powell and Market. Jase McCarty @jasemccarty and Josh Leibster @vmsupergenius


    The view from the top of the hill and the front of the Cable Car. The picture does not do justice to how steep the hill is.


    Random shot at the Veeam party.


    A couple of VMware R&D Managers I met at the CTO gathering before the VMware party. Steve Herrod hosted a party that included a great mix of vExperts and some of the thought leaders at VMware. Great chance to meet some people, @kendrickcoleman beat me down in wii bowling though. I will be practicing until next year.


    Proof that I at least made it to the door of the CTO party, by Wednesday I had a pretty good collection of flare on my badge. TGI Fridays made me an offer but I didn’t want to move my family back to the West Coast.


    A less fuzzy picture with Rich Brambley @rbrambley and Rick Vanover @rickvanover. I am honored to just hold the sign for these guys.


    The Veeam party got bit crazy when 17 Princess Leia’s showed up.


    The EMC vSpecialists roll up on VMworld 2010, there was at least 4000 more people at VMworld than last year. 3500 of them were from EMC. Actually found out they were real guys (and girls) and were really cool. Really good conversations about virtualization were had with many of these guys. If you haven’t seen it yet Nick Weaver @lynxbat and other vSpecialist put together a pretty good rap video. Check it out here

    *in the event I did not have actual pictures of the event artistic liberties were taken.