My First Big Data

Ok while I was on vacation away from all things virtual last week. Some reason I had some deep thoughts about Big Data. At least deep for me. So this is mostly incoherent rambling, but I want it written down in case it happens.

What I kept coming to is how will data be used in a way that is NOT trying to sell me some XYZ product?

Mostly I think about big data as pulling public (or private) data about me in order to gain some edge to get me to buy the next tablet or phone.

I don’t know much about the entire big data industry, but I thought there must be more, and isn’t just about finding what I think about a brand on the twiiter.

Researchers – create a bunch of data about X. Give us cool graphs on the internet about how X and Y intersect. I feel this is extremely important. The next cures will be created outside a lab and 50 test subjects. Obvious Jon, I bet someone has already said that.

**My linked in network **

Innovation – can the next big thing be the output of some insane amount of data? How do I create a solution to a problem everyone has but they don’t know about yet? How can it be beyond the Social media craze. Big data is bigger than social networks. The next idea needs crush Google, Apple, Twitter and Facebook. I know there are armies of geniuses at those companies but the next thing will be created by someone we don’t know. Maybe I can use big data to find that person before anyone else?

Written on December 1, 2011